When a theme or plugin can't do exactly what your business needs, custom code is the answer. I build bespoke functionality, integrations, and full custom applications — 14+ years of experience turning "no plugin does that" into a working solution.
Years Experience
Projects Completed
Job Success Score
Upwork Rating
Custom logic, integrations, and features no plugin provides
Signs your project needs code, not just another plugin
You've searched, tried a few plugins, and none quite match your workflow or business rules.
A specific feature — custom pricing logic, unique product configurators, custom forms with conditional rules.
Connecting your site to a CRM, accounting tool, internal system, or an API that has no existing plugin.
A portal, dashboard, or tool that goes beyond a typical content website — built as custom PHP when needed.
Moving custom functionality from an old, outdated custom-built site into a modern, maintainable platform.
Inherited a half-finished custom build from another developer? I can review, fix, and complete it.
You describe the problem in plain language — no need to know the technical terms for it.
I confirm whether it genuinely needs custom code or whether an existing plugin can do it cheaper.
A clear price and timeline for the custom work, agreed before development starts.
Progress updates and staging links so you can see it working before it goes live.
Clean, documented code so it isn't a black box only I can maintain.
Custom logic specifically for online stores — pricing rules, checkout customization, and more.
Not sure custom is what you need? See the full development process and where to start.
Keep custom-built features working correctly after every WordPress or plugin update.
Real feedback from Upwork clients worldwide
"If you are looking for a web developer this is the one — extremely dedicated and has an in-depth knowledge of pretty much anything regarding websites."
"Excellent support — was able to do the job perfectly and work through unexpected challenges."
"A master of his craft — job was done on time, very efficient and perfect all around."
Common questions about custom website development
A regular website build uses existing themes and plugins to assemble a site quickly. Custom development means writing code specifically for your project — custom functionality, unique logic, or integrations that no existing plugin covers. It costs more and takes longer, but it's the only option when your requirements go beyond what off-the-shelf tools support.
Common examples: a booking system with rules no plugin supports, connecting your site to an internal business tool via API, a custom product configurator, a membership system with non-standard tiers, or migrating specific functionality from an old custom-built site.
Both. Most custom development happens as a custom plugin on top of WordPress or WooCommerce, since it keeps the rest of the site easy to manage. For projects where WordPress genuinely isn't the right fit, I build fully custom PHP applications instead.
Custom work is scoped individually since every project is different — starting from $800 for a focused custom feature, with larger custom builds quoted after a discovery call.
Yes. API integrations with CRMs, payment gateways, accounting software, marketing tools, and internal systems are a core part of custom development work I do regularly for clients across the US and UK.
That's normal — most clients aren't sure at first. Describe what you're trying to achieve on a free consultation call, and I'll tell you honestly whether an existing plugin can do it or whether it genuinely needs custom code, before you commit to anything.
Tell me what you're trying to build — I'll tell you honestly what it takes.
📍 Available for remote work worldwide · ⚡ Typically respond within 24 hours